Personal data protection

1. The controller of personal data pursuant to Article 4, point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is Blue Globe.CZ, s.r.o., company ID 27810259, VAT number:CZ27810259, with registered office at Kalusova 827/10, 709 00 Ostrava- Mariánské Hory, Czech Republic (hereinafter: "Controller").

2. Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

II. Sources and categories of personal data processed

1. The controller processes personal data that you have provided to the controller or personal data and other derived data that the controller has obtained as a result of the fulfilment of your order, your behaviour on the website, data resulting from your communication.

2. The controller processes your identification, contact and data necessary for the performance of the contract.

This includes, but is not limited to:

identification data, in particular your name, username and password if you have registered and email;

contact details, such as delivery address or contact address or your home address, email, telephone number or your social media contact;

details of your orders and the goods you were interested in, bank account or other payment contact, information about your shipments and their receipt;

rating data, which means, for example, comments or reviews of our services and goods

data about your behaviour on the website, in particular the goods and services you view, the links you click on, the way you move around our website and scroll the screen, and data about the device from which you view our website, such as the IP address and its derived location, the identification of the device, its technical parameters such as operating system and its version, screen resolution, the browser used and its version, and data obtained from cookies and similar technologies to identify the device;

data about your reading behaviour in the messages we send you, such as the times when messages are opened, as well as data about the device on which you read the messages, such as the IP address and its derived location, the identification of the device, its technical parameters such as the operating system and its version, the screen resolution, the browser used and its version, as well as data obtained from cookies and similar technologies;

III. Lawful basis and purpose of the processing of personal data

1. The lawful reason for processing personal data is:

the performance of the contract between you and the controller pursuant to Article 6(1)(b) GDPR, whereby if you create an account on our website, we process your identification and contact details, your settings and your order data (if you later order from us), on the basis of the performance of the contract with you, in order to maintain your user account. The contract on which our processing is based is created when you create your account. If you place an order with us, we will use your personal data for the purpose of fulfilling your order means that we will use it in particular:

to enable you to complete your order on the website, for example, to prevent your details from being deleted from a pending order;

to communicate with you about your order, for example to send you a confirmation of your order;

for the purposes of payment for goods; in this context, we may also pass your data to our payment system partners;

for the purpose of transporting the goods; in this context, we may also pass your data to our partners operating forwarding services or dispatch points;

in connection with the provision and complaint of the service ordered; in this context, we may also pass your data to the service provider;

in connection with any other requests you make to us, e.g. via our call centre.

For this purpose, we use personal data for the time necessary to process your order or to process a contractual request such as a complaint, but at least for the time required to comply with a legal obligation.

The controller's legitimate interest in providing direct marketing (in particular for sending targeted and personalised commercial communications and newsletters or customising the website to streamline communications and improve services) pursuant to Article 6(1)(f) of the GDPR, whereby if you create an account on our website, we process your identification and contact data, your preferences, data about your orders (if you subsequently place an order with us) and data about your web and news reading behaviour also on the basis of our legitimate interest, for the purpose of:

obtaining information on the basis of which we can improve our services to you in the future, in particular, identifying your satisfaction with our services; our legitimate interest here is to improve our services to you; and

providing you with tailored offers and targeted advertising which we may send to you by email, text message, social media, communicate to you by telephone or other electronic means, send to you by post or display on our website; these offers may relate to our products and services as well as those of third parties; our legitimate interest here is to promote our products and services effectively.

In order to prepare a tailored offer for you, we analyse the above data and extract further derived data from it, which we use for this purpose. In this way, we may also use data about your web behavior that we collected before you registered (unless you have previously turned off web personalization in your browser's Privacy Settings), and we may collect data about your web behavior even if you do not log in (e.g., if we identify you using a cookie). We also categorize our users into different groups based on this information, with each group receiving its own specific offer. Therefore, if you have viewed a product offer on our website or clicked on it in an email we sent you, we may show you that product on a page of our website or email you an offer for that product on your next visit. Similarly, if you have placed an order with us, we may compile a list of products you have previously purchased, for example to make it easier for you to re-order. Depending on which product you have viewed, we can also infer which customer group you belong to and accordingly offer you additional services on the website or by e-mail that we think may be of interest to you. This information may also be passed on to advertising system operators so that they can show you this product in advertising on other sites. However, we will not pass on any other personal data to these operators in order for them to contact or identify you further in this context (such as your email or name).

In order to protect legal claims and our internal records and controls, we process data for the duration of the limitation period (5 years) and one year after its expiry with respect to claims made at the end of the limitation period. In the event of the initiation of judicial, administrative or other proceedings, we process your personal data to the extent necessary for the duration of such proceedings and the remainder of the limitation period after its conclusion.

Your consent to processing for the purposes of providing direct marketing (in particular for sending targeted and personalised commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in the absence of an order for goods or services. If you create a product review on our website, we process your identification data and data from your evaluation of products offered by us, including embedded photographs, also on the basis of your consent to the processing, for the purpose of sharing information about your satisfaction with products offered by us with other visitors to our website. We use personal data for this purpose until you withdraw your consent to processing.

the fulfilment of a legal obligation, where we process your identification, contact and order data on this legal basis, in order to comply with the following laws in particular:

Act No. 89/2012 Coll., Civil Code,

Act No. 634/1992 Coll., on Consumer Protection,

Act No. 235/2004 Coll., on value added tax,

Act No 563/1991 Coll., on Accounting.

2. processing your order and exercising the rights and obligations arising from the contractual relationship between you and the administrator; when placing an order, personal data are required that are necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data, it is not possible to conclude the contract or its performance by the administrator,

sending commercial communications and other marketing activities.

3. Profiling within the meaning of Article 22 GDPR is carried out by the controller. You have given your explicit consent to such processing.

VII. Personal Data Security Terms and Conditions

1. The controller declares that it has taken all appropriate technical and organisational measures to safeguard personal data.

(2) The controller has taken technical measures to secure data storage and storage of personal data in paper form.

3. the controller declares that only persons authorised by the controller have access to the personal data.

VIII. Final provisions

1. By submitting an order from the online order form, you confirm that you are aware of the terms and conditions of data protection and that you accept them in their entirety.

2. You agree to these terms and conditions by ticking the consent box via the online order form. By checking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety.

3. The controller is entitled to change these terms and conditions. It will publish the new version of the Privacy Policy on its website and will also send you information about the new version of the Privacy Policy to the email address you have provided to the controller.

Version 1.0

These Terms and Conditions shall take effect on 21.4.2022.

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